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Chupa Chups: 3D Skull Campaign

Chupa Chups

Chupa Chups

Chupa Chups: 3D Skull Campaign

To promote Chupa Chups’ new skull-shaped lollies, we produced 5 frame-by-frame video animations to win the day on social media. The vertical videos were created to stand out on Instagram and Snapchat, where Chupa Chups’ target audience spends most of their life. We’re not just talking about aspect ratios but about every aspect of the videos, with everything from concept to crop designed for virtual victory. We based the visual style on the original packaging design and marketing materials, adding a touch of animation magic to make the skulls and scenes come to life.

Chupa Chups: 3D Skull Campaign

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