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LEGO: Chinese New Year 2018

LEGO

LEGO

LEGO: Chinese New Year 2018

Celebrating the most important holiday, we produced a Chinese New Year campaign revolving around the festival’s most valued tradition: gifting. The campaign features a full CG video celebrating joy of giving the perfect gift. We combined the characteristic LEGO humour with Lunar New Year practices, creating comic storylines that feature LEGO characters alongside traditional street decorations and explosive fireworks. To really get people in the gifting mood, we also produced a WeChat minigame that challenged people to catch falling gift boxes to win a LEGO gift card.

LEGO: Chinese New Year 2018

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