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Real Estate: Stained Glass

Wieden+Kennedy

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Wieden+Kennedy

Real Estate: Stained Glass

Under direction of Wieden+Kennedy group creative director Craig Allen, we produced an interactive music video for the New Jersey band Real Estate. We couldn’t decide on the colours, so in this video, fans decide. As the animation is running, fans can colour in the video to their liking by dropping colours onto the outlined panels — which in an unbelievable coincidence resemble a stained glass windows. To create the animations, band members lip-synced the song in front of green screen on a green treadmill. We then traced the live-action shots frame by frame to create the outline animations.

Real Estate: Stained Glass

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