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Acura: Drive the TLX

Mullen

Mullen

Acura: Drive the TLX

Fun follows function in this augmented reality ad that gives you an interactive demonstration of the trademarked technologies of the Acura TLX. Developed for the launch of Acura’s luxury sedan, Drive the TLX lets you to take the TLX for a spin on your desk by smartly combining print and digital. The interactive experience comprises a series of challenges that allow you to control the car’s precision handling in various environments simulated in augmented reality.

Acura: Drive the TLX

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