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Snapchat: Festive World Lens

Snapchat

Snapchat

Snapchat: Festive World Lens

As part (and partner) of Snapchat’s new AR developer platform, we created a fun lens for the festive season. To help announce the launch of Lens Studio, we produced a digital invitation that was sent out to Snapchat’s partners around the world. The invitation contained a Snapcode that unlocked an exclusive world lens, showing the creative possibilities of Lens Studio. Our lens changes the user’s everyday world into a winter wonderland. When tapped, the lens reacts by adding a layer of ambient lighting and jolly tunes, making the animated characters dance to actual beat.

Snapchat: Festive World Lens

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