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VASELINE: WORST FACE SCENARIO
BBH Singapore
BBH Singapore
VASELINE: WORST FACE SCENARIO
Sun damage is no laughing matter, but humour can help shine light on serious health concerns. To demonstrate the irreparable effects the sun can have on your skin, BBH Singapore teamed up with MediaMonks to produce an installation that simulates the damage caused by long-term UV exposure in real-time. The installation uses a camera hidden behind a mirror to map the sun’s ageing effects onto people’s faces as they look into the mirror. By showing their ‘worst face scenario’, the installation demonstrates the benefits of Vaseline’s sun-protection products by turning the skin smooth again at the press of a button.
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