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Budweiser: Bud Selfie

OgilvyOne Shanghai

OgilvyOne Shanghai

Budweiser: Bud Selfie

Budweiser wanted to establish itself in China’s budding electronic dance music scene. To help realise this goal, OgilvyOne partnered with MediaMonks to create Bud Selfie: a mobile app that transforms selfies into vibrant music visualizations. The challenge was to give fans an engaging platform to share their love for EDM and selfies. Using a mix of creativity, technology and design, we achieved the ambitious level of visual effects OgilvyOne aimed for. Simply upload your selfie, match it to a skin and watch it come to life with awesome animations that morph to the beat.

Budweiser: Bud Selfie

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