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Getty Images: First Aperture

AlmapBBDO

AlmapBBDO

Getty Images: First Aperture

First Aperture is the stage name of the world’s first DJ act made entirely out of stock footage. Conceived by AlmapBBDO, the act demonstrates the power of what you can create using images, video and audio from Getty Images. We built the website where First Aperture debuts with the music video “Take Control.” But instead of buying the single, visitors are able see and buy the hundreds of individuals items that were used to painstakingly produce the original music and the video. In fact, the band’s entire visual identity was created from stock typography, photography and imagery.

Getty Images: First Aperture

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