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Nike: Hyper Court

BBH Singapore

BBH Singapore

Nike: Hyper Court

The Hyper Court app helps Filipino streetballers raise their game through personalized trainings from NBA superstars such as LeBron James and Kevin Durant. Through a chatbot interface, users are asked to select the skill they want to practice and the NBA player they want to learn from to start a one-on-one training drill. The tips & tricks are served as short YouTube videos that users can watch data-free on the physical Hyper Courts through the app. Topped with stunning artwork by Arturo Torres, the fully illustrated app and Hyper Courts blend together to turn streets courts into next-level training turfs.

Nike: Hyper Court

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