MediaMonks
-
Campaigns & Content
- Films
-
Mobile & Platforms
-
Games
- VFX & Post
- Animation
-
VR & AR
-
Experiential
- Rich Media
- For Good
- AR
- About
- Careers
- Contact
Weber: BBQ Cultures
Uncle Grey
Uncle Grey
Weber: BBQ Cultures
Everyone loves to barbecue. In recognition of this joyful fact, UncleGrey created BBQ Cultures, an integrated campaign that celebrates the moments, dishes and traditions that make up the world of barbecuing. The campaign takes you on a visual journey that passes through five distinct barbecue cultures across Europe. The effort consists of a series of TVCs and a digital film, both produced by MediaMonks. The digital film is an interactive extension of the TVC that allows viewers to dive deeper into the featured cultures and learn about the recipes and techniques that make each region unique.
The online experience showcases the cultural diversity of barbecuing by educating food enthusiasts and grillers alike about the intricacies of the barbecue beyond the bread and butter of the basic burger. The interactive film is an enhancement of the TVC, bolstering each barbecue culture with facts, tips and dishes specific to each of the five featured regions. By following the film, users are guided through the Nordics, London, Sicily, Germany and Provence in a continuous flow that fits with the theme of the campaign. While the people, food and location are different for each story, the barbecue is ever-present.
Each story features interactions that give access to deeper layers of culinary content, spliced together with Weber product descriptions. Users can interact with the content to explore the region’s cooking methods, traditions and recipes. Covering recipes of the shores of Sicily to the filleting techniques used in the Nordics, the experience cuts no corners when it comes to contextual content. Coincidentally, the project was crafted by a team of Monks whose nationalities span 9 countries, making for a truly multicultural production.

Contact
Hilversum
- Oude Amersfoortseweg 125 1212AA Hilversum The Netherlands
- hilversum@mediamonks.com
- +31 35 621 21 50
Amsterdam
- Danzigerbocht 41C 1013 AM Amsterdam The Netherlands Job inquiries: <a href="https://www.mediamonks.com/careers" target="_blank">MediaMonks Careers</a>
- amsterdam@mediamonks.com
- +31 20 820 24 25
Berlin
- Kurfürstenstrasse 72 10787 Berlin Germany Job inquiries: <a href="https://www.mediamonks.com/careers" target="_blank">MediaMonks Careers</a>
- berlin@mediamonks.com
- +49 152 900 11833
London
- 42 St John St Clerkenwell London EC1M 4DL UK
- london@mediamonks.com
- +44 20 7440 3580
Stockholm
- Norrlandsgatan 18 11143 Stockholm Sweden
- stockholm@mediamonks.com
- +46 8 50 70 35 00
Cape Town
- Speakers Corner unit 104 31 Parliament Street 8001 Cape Town
- capetown@mediamonks.com
- +27 74 451 3854
Dubai
- PO Box 502921 Dubai Media City Building 9 Office 318 Dubai, U.A.E
- dubai@mediamonks.com
- +971 (0) 4 514 9510
Riyadh
- Scale 2 building 3412 Ath Thumamah Road 6628،Riyadh 13315 Saudi Arabia
- riyadh@mediamonks.com
- +971562638893
Moscow
- 109012 per. Malyy Cherkasskiy, 2 Cabinet Lounge Moscow Russia
- moscow@mediamonks.com
- +7 499 110 44 75
Nur-Sultan
- 010000 Nur-Sultan city Saryarka Avenue 6 Room 1 Office 1310 Kazakhstan
- nursultan@mediamonks.com
- +7 (7172) 790389
New Delhi
- Okhla Industrial Estate Phase 3 Rd Okhla Phase III Okhla Industrial Area New Delhi Delhi 110020 India
- newdelhi@mediamonks.com
- +11-26926784
Bengaluru
- 959, 3rd Cross Rd HRBR Layout Kalynagar Bengaluru 560043 India
- bangalore@mediamonks.com
- +91-9739 008 291
Shanghai
- No.5 Lane 18 Yanqing Road Xuhui District Shanghai 上海市徐汇区延庆路18弄5号
- shanghai@mediamonks.com
- +86 15601945025
Singapore
- 69 Neil Road 088899 Singapore
- singapore@mediamonks.com
- +65 3129 2969
Melbourne
- 209 Cecil St South Melbourne Victoria 3205 Australia
- melbourne@mediamonks.com
- +61 422 252 333
Sydney
- Level 10/66 Clarence St Sydney NSW 2000 Australia
- sydney@mediamonks.com
- +61 422 252 333
San Francisco
- 156 2nd St 94105 CA San Francisco United States of America
- sf@mediamonks.com
- +1 603 319 1102
Los Angeles
- 1214 Abbot Kinney Blvd Venice, CA, 90291 United States of America
- la@mediamonks.com
- +1 (310) 684 5404
New York
- 228 East 45th Street, Suite 9E New York, NY 10017 United States of America
- ny@mediamonks.com
- +1 347 767 6929
Mexico City
- Amsterdam 271 Col. Hipódromo 06170 Cuauhtémoc, Ciudad de México Mexico
- mexico@mediamonks.com
- +52 1 (55) 75 83 95 11
Toronto
- 401 Bay Street Simpson Tower 6th floor Toronto ON M5H 2Y4
- toronto@mediamonks.com
- +1-416-629-1703
Buenos Aires
- El Salvador 5137, Palermo C1414BPS Ciudad Autónoma de Buenos Aires Argentina
- ba@mediamonks.com
- +54 11 5368 2189
São Paulo
- R. Fidalga 162, Vila Madalena 05432-000, São Paulo, SP Brazil
- saopaulo@mediamonks.com
- +55 11 3097 0508