Campaigns & Content
Mobile & Platforms
- VFX & Post
VR & AR
- Rich Media
- For Good
Head of Accounts at Circus LA
At Circus LA we’re looking for a brilliant leader with a digital-first mindset to join our team of Change Agents. This role is fast paced, varied and constantly evolving. As a leader you'll be creating a successful long-term relationship with our partner and manage the team into success, along with the support of the Agency’s Executive Leadership.
- Collaborate with our partner, media agencies and other partners to develop Hispanic advertising and marketing plans across all channels and platforms.
- Analyze opportunities and recommend strategies and tactics (advertising, media, promotions, digital and social media, retail marketing, experiential, grassroots, etc.) for effectively reaching the Hispanic consumer market.
- Lead an Account Executive, Senior PM, Strategy Team, Creative Team, and several other team members on creative development processes.
- Develop integrated communications plan(s) for our partner's campaigns.
- Identify media and marketing channels that could potentially offer our partner the most marketplace ownership and engagement, given competitive and broader consumer behavior trends.
- Development of digital media strategies, including a robust social media and search engine strategy.
- Collaborate on the digital strategy across paid and owned platforms.
- Pursue, develop, and execute strategic marketing partnerships (includes influencer).
- As needed basis, plan and execute in field marketing, PR, promotions, partnerships and experiential marketing.
- Manage relationships with Hispanic media partners that may include planning and buying on a case-by-case basis for ALL media, including TV, Radio, Digital, Social, Sponsorships, etc.
- As needed, manage all or some facets of media planning, buy and implementation, including tracking, ad hoc analysis for media optimization and, post-buy analyses.
- As needed, develop and maintain: Purchase process; Market mix; Media mix.
- Advise on local media and ethnic media opportunities.
- Leverage proprietary tools, systems and methodologies to correlate marketing communications activity with results and evolve strategy and plans as needed.
- Gain partner's approvals on production estimates and schedules (with Senior PM).
- Manage monthly and quarterly budget recaps, billing and forecasts of all project costs.
- Manage fiscal year-end billing requests and requirements.
- Perform overall budget tracking.
- Develop and track estimated costs, compare estimates with actual costs and provide feedback as needed.
- Establish and manage a financial reporting calendar to ensure contract provisions are being satisfied.
- Track and budget Talent costs: estimating, contracts, negotiations, and renegotiations.
- 10+ years on Accounts or Client Services on an advertising and/or marketing industry.
- Be a curious fanatic of entertainment industries and digital marketing.
- Excellent communication and relationship skills.
- Sense of humor and great ability for negotiating.
- Fluent on English and Spanish.
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