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Influencer Marketing Analyst with IMA LA
The Influencer Marketing Agency helps brands engage and activate audiences worldwide through top influencers. We develop and execute creative influencer marketing strategies to amplify your brand story at scale and reach millions of people.
IMA x MediaMonks
IMA joined MediaMonks as part of the S4 Capital Group. S4 is a new era, new media solution embracing data, content, media and technology in an always on environment for global, multi-national, regional and local clients and for millennial-driven digital brands.
About the role:
As an Influencer Marketing Analyst you will be part of our Digital Marketing team and will be the ultimate knowledge hub for our team of strategists. You will be responsible for adding additional value to our campaigns through your broad and comprehensive knowledge of Digital Marketing. You will be responsible for media planning, optimizing campaigns, measuring and ensuring the best possible insights reports for our clients on a daily basis.
As an Influencer Marketing Analyst, you combine your passion for creative marketing solutions with a strong analytical approach. You don’t settle for anything less than the best performing campaign, and this is why you are results-driven, not afraid to make changes for better results and proactively implementing your analytical skills at work. You possess a high level of business sense, communication skills and professionalism, as you interface with internal project teams and external clients on a daily basis.
You will join our team based in Los Angeles, and will work closely with both the team there and the team located at our headquarters in The Netherlands.
Duties and responsibilities:
- Provide Digital Marketing expertise across different campaigns: from KPI setting, to media planning, execution of advertising campaigns, measurements/analytics of influencers, channel optimization, and reporting;
- Working across multiple client accounts to provide the best delivery and results in various campaigns;
- Measurement/analytics of campaigns: constantly providing insights to the internal teams and clients based on data;
- Media planning and scope for upcoming campaigns;
- Social media advertising execution for paid campaigns;
- Working within set budgets to plan and achieve campaign KPIs;
- Benchmarking and measuring influencer marketing activities;
- Weekly and monthly data/intelligence reviews with project teams on campaign and influencer performance.
- Work on adhoc insight requests, to ensure the best understanding of different topics for a client or internally.
- Assist with the marketing efforts of IMA.
- Deep understanding of digital marketing. Hands on experience with Facebook and Google advertising, as well as influencer marketing measurement solutions;
- Strong marketing background/education and proven experience in online consumer marketing (3+ years relevant work experience);
- Genuine interest in influencers and influencer marketing;
- Experience with social media and web analytics. Experience with Facebook & Google advertising solutions, Google Analytics and Influencer marketing technologies is required;
- Natural self starter and able to work within a team environment.
- Experience with creating reports and reporting on relevant KPIs to transform data coming from the campaign into insightful and crucial learnings about the influencer marketing industry;
- Excellent communication skills to work cross-teams, creative thinker and team player.
- Professional proficiency in English.
Why you will love working with us:
- You will be able to work on innovative & creative projects with top tier international clients;
- You will be part of a fast-growing, talented and highly motivated team and and will be a key driver of the agency’s growth;
- You will get a high level of independence and will be given every opportunity to develop the capabilities of the team further.
IMA is an equal opportunity employer and is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.Apply for this job
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