Social Strategist at IMA AMS

Amsterdam

What you’ll do:

Strategy: Providing insights for always-on, as well as paid efforts, inclusive of

developing an evergreen brand voice, brand behavior, channel strategies, community

management and POV on audience engagement. Support the Growth team with

building commercial strategies for our clients.

Audience Understanding - identify, size and map available audiences, demonstrated needs and preferences and opportunities for brand engagement
Social Competitive auditable to assess the brand and market across social to identify new creative content, messaging or interaction opportunities compared to competitors.
Brand Performance Assessment: Be able to identify, KPIs and develop and assess brand performance, brand perception and brand health including key recommendations.
Creative Development: Concept, brief, and support organic and paid social initiatives.
Campaign & Editorial Planning: Calendar ownership inclusive of campaign flight plans and editorial moments, content guidance, format requirements and channel best practices
Social Analysis: POV of best practices, recommendation, optimization recommendations and creative thought starters for brand social growth

Agency Management: Work with agency partners, brand partners, talent/creators, or

other organizations central to social activations

Deep Platform Expertise: Develop collaborative relationships to platform and partner

leads to drive new thought leadership for MM in the social space including bringing

new format and content opportunities to the client and ensuring that internal monk teams

are aware of the latest platform updates, capabilities and formats etc.

Reporting: Develop a learning strategy across all owned and earned social efforts.

Lead up the dissemination of weekly insights on channel performance, social trends,

community needs, and audience behaviours to help drive strategic decision-making.

Cross-Functional Collaboration and knowledge sharing: Work with other teams to help

share, educate and promote a social-first understanding of strategy, creative and

content planning.

Support the Growth team with building commercial strategies for our clients

Process development: Proactively solve problems and establish ways of working to

help integrate social activities alongside current offerings.

Requirements

4-6 years of relevant social marketing/media experience
Experience working in social tools with an analytical and insights-driven mindset
Experience working with creators, influencers, talent for content production
Familiarity with the social landscape, with intimate knowledge of platforms, tools, social creators, and editorial content best practices
Prior experience working with media agencies, media planning and understanding
A dedicated team player with a collaborative mindset
Excellent communication, presentation and problem-solving skills as well as an understanding of social analysis and reporting

Apply for this job

MediaMonks