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Apolosophy: Blowing in the Wind

Åkestam Holst

Åkestam Holst

Apolosophy: Blowing in the Wind

On behalf of Åkestam Holst, our Stockholm team produced this claim to fame for Swedish pharmacy Apotek Hjärtat. To promote a new line of hair products, Stockholm subway commuters were treated to a mind-blowing special effect. By capturing the turbulence from the trains, the digital ad made it look like the model’s hair was caught by the wind. To achieve this effect, a device was built that included an ultrasonic sensor connected to a Raspberry Pi mini computer and local network socket. This setup could accurately sense the coming and going of trains without being affected by passing commuters.

Apolosophy: Blowing in the Wind

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