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Christ's View

Leo Burnett / Pirelli

Leo Burnett / Pirelli

Christ's View

As Pirelli undertook the routine restoration of Rio’s Christ the Redeemer statue, the idea arose to show the monumental view from the top to everyone. Leo Burnett extended the idea by providing the thousands of daily visitors the rare opportunity to take a picture from the perspective of the Redeemer using a mobile app. Our Monks in São Paulo carefully mounted the statue with multiple high-resolution cameras to capture Rio from every angle. This produced a 360 video panorama that people could watch through the app to take a picture of themselves and the city below.

Christ's View

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