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PUMA: Run My Way

PUMA

PUMA

PUMA: Run My Way

In our biggest Chinese installation project to date, Run My Way distances itself from other running experiences by celebrating the joy of running at any pace. Located on a busy Shanghai square, passersby can enter a custom-made pavilion and step on a treadmill surrounded by floor-to-ceiling screens. After customising their own puma avatar and running soundtrack through facial- and motion-tracking software, visitors can walk, jog or run to power their puma through 3 virtual environments. Combining eye-catching architecture with 3D modelling, we built both the physical and virtual experience to fashion a forward-thinking trialing campaign.

PUMA: Run My Way

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