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Samsung: Theater For All Ears

Leo Burnett Tailor Made

Leo Burnett Tailor Made

Samsung: Theater For All Ears

In Brazil, a population of more than 9.7 million deaf people have had to abide unaccommodating experiences at the theater. Even today, most theaters lack the option of an interpreter or on-screen subtitles, so Samsung and MediaMonks teamed up to create a deaf-friendly experience using Oculus VR goggles and a Galaxy smartphone. Through these and speech recognition technology, we created an app that projected live-action subtitles onto the phone screens attached to each person’s goggles.

In Brazil, a population of more than 9.7 million deaf people have had to abide unaccommodating experiences at the theater. Even today, most theaters lack the option of an interpreter or on-screen subtitles, so Samsung and MediaMonks teamed up to create a deaf-friendly experience using Oculus VR goggles and a Galaxy smartphone. Through these and speech recognition technology, we created an app that projected live-action subtitles onto the phone screens attached to each person’s goggles.

Samsung: Theater For All Ears

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