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Corona: Este Espíritu (‘This Spirit’)

Leo Burnett Mexico

Leo Burnett Mexico

Corona: Este Espíritu (‘This Spirit’)

Este Espíritu is an original song and music video produced right after the 2017 Mexico earthquake. The song features a remarkable collaboration between La Banda Bastön and Sotomayor and reflects the strong spirit of the Mexican people. Produced by our Monks in Mexico and directed by Leonardo Dalessandri, the video comprises eye-catching shots that are spliced together through match and jump cuts. We also produced a one-minute cutdown that Corona aired on TV. From hyperlapses and slowmos to a wide range of characters and locations, this production pulls no punches when telling its message.

Corona: Este Espíritu (‘This Spirit’)

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