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Hunkemöller: Feeling Cosy × Elieve

Hunkemöller

Hunkemöller

Hunkemöller: Feeling Cosy × Elieve

For the cosiest campaign of the year, lingerie and womenswear brand Hunkemöller invited Instagram-famous artist Elieve to star in tribute to PJs, onesies and other comfy winter clothing. We produced a music video featuring Elieve and a happy cast of friends having fun around a beautiful house while dancing to her song “Slip Up.” Shot in half a dozen rooms on a single set during a 40°C summer’s day, our director Marijke de Gruyter managed to stay cool and make the winter convincingly cosy. In addition to the official music video, we also produced 15-second cutdowns for social advertising.

Hunkemöller: Feeling Cosy × Elieve

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