Oreo: Thins

The Martin Agency

The Martin Agency

Oreo: Thins

To introduce the light and refined Oreo Thins, MediaMonks worked alongside The Martin Agency to produce the 30-second Thinner TCV that showcases Thins’ ‘flat design’ through sleek 3D animations. The TVC highlights the cookie’s characteristics by playing on its slim, sophisticated style. It mimics and mocks the style of modern tech ads, combining a minimal design with graceful animations revolving around the edges and textures of the new product. Complemented by a faux-epic soundtrack, the commercial puts a literal modern spin on a classic that appeals to Oreo devotees of all ages.

To piece this production together, we created all assets in 3D, taking care of every minute detail to ensure the film looked photorealistic. The result is a tasty TVC that makes the cookies appear as appetizing as they are to eat.

Oreo: Thins


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