Tommy Hilfiger: SideFlix Lookbook

Tommy Hilfiger

Tommy Hilfiger

Tommy Hilfiger: SideFlix Lookbook

Tommy Hilfiger partnered with Facebook to launch SideFlix: the platform’s first multiscreen video experience. Activated through Facebook Messenger, Tommy Hilfiger’s SideFlix invites friends to connect, line up their phones, and watch as their Fall lookbook magically unfolds across multiple devices. The video seamlessly adjusts to screens of different sizes, with every additional phone unlocking a new collection of looks. We elevated the shared experience with tappable outfits that let each friend shop and save their own favourite looks for later. With more videos already in motion, Tommy Hilfiger SideFlix is reimagining social shopping in a whole new way.

Tommy Hilfiger: SideFlix Lookbook


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