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Victoria: Journey to the Underworld

Cerveza Victoria

Cerveza Victoria

Victoria: Journey to the Underworld

Victoria — the Mexican beer brand that honors local traditions and culture — wanted to celebrate Day of the Dead by sending out a powerful message: Mexicans are unstoppable, even in the afterlife. Inspired by Aztec mythology and present-day talent, the epic spot takes you on a journey into Mictlan: the Aztec underworld. We shot and post-produced this beautifully choreographed film starring Mexican dancer Isaac Hernández and featuring an original score by La Banda Bastön and Geo Meneses. We also produced a Nahuatl-spoken version of the ad, becoming the first native-language TVC to air in Mexico.

Victoria: Journey to the Underworld

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