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Autism Speaks: MSSNG

BBDO New York

BBDO New York

Autism Speaks: MSSNG

To raise funds for one the groundbreaking efforts of Autism Speaks, BBDO New York creatively produced art from the roots of autism: DNA. Autism Speaks is a project that aims to sequence the DNA of 10,000 families affected by autism, and upload it to the cloud to allow scientists from around the world to help find the answer to autism. The beautiful artworks of DNA crystals help to literally zoom in on the roots of autism. Online, MediaMonks enabled people to generate their own DNA artworks through WebGL and learn about autism at the microscopic level.

Autism Speaks: MSSNG

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