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FIAT: Safety Wi-Fi

Leo Burnett

Leo Burnett

FIAT: Safety Wi-Fi

Did you know that over 92% of back seat taxi passengers don’t wear seat belts? With the simple incentive of free wifi, this campaign gave riders a reason to buckle up. Developed for Fiat and created by Leo Burnett, the project was driving at changing people’s lackadaisical back seat buckling habits. Safety Wi-fi works with a sensor installed inside the seat belt of a each vehicle in the Fiat Taxi fleet. When buckled, wi-fi will instantly become available to the passenger. The results? 100% of the riders fastened their seat belts throughout the duration of the campaign.

FIAT: Safety Wi-Fi

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