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World Food Programme: 805 Million Names

Forsman & Bodenfors Gothenburg

Forsman & Bodenfors Gothenburg

World Food Programme: 805 Million Names

805 Million Names is a short film about the people suffering from hunger in the world today. Post-produced to fame by our team in Stockholm, the film by Forsman & Bodenfors follows PSG star Zlatan Ibrahimović in the lead-up to a game. As we watch Zlatan prepare, he addresses his fans directly, calling attention to millions of names no one cheers for. His call for support is simple and compelling: support the hundreds of millions without food that really need it.

A beautiful mix of black-and-white and real-match footage, the film was graded to be iconic. Like the reality 805 Million Names addresses, the film is characterized by dark contrasts. The sound design, too, helps build to the moment where Zlatan pulls off his jersey to reveal his body, tattooed to the last inch with names of people suffering from hunger.

In addition to the post-produced film, which skyrocketed to over 5 million views, a dedicated site was created to give a face to the names tattooed on Zlatan’s body. On wfp.org/805millionnames, visitors can read about the people the World Food Programme is helping with food assitance. By making it personal, 805 Million Names emphasizes that food aid makes the difference for people in need.

World Food Programme: 805 Million Names

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