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Dell: Play Through

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Dell: Play Through

Dell: Play Through is a mobile app that lets you play virtual golf throughout the City of Austin. Produced for South by Southwest as part of Dell’s ‘Future Ready’ campaign, the game transforms Austin into a data-driven golf course in which you can learn about the city’s iconic locations. Led by a virtual street view, players select their angle and iron before swiping or swinging their phone to shoot. Here, the app employs real-time wind speed and location data to influence the ball’s trajectory. Tee-off on all nine holes and explore Austin in swinging style with this augmented reality production.

Dell: Play Through

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