Campaigns & Content
Mobile & Platforms
- VFX & Post
VR & AR
- Rich Media
- For Good
Old Spice: Youland
Old Spice: Youland
Old Spice Youland is a classic arcade adventure that puts you at the centre of the irresistibly incredible Old Spice universe. Brought to you by W+K and MediaMonks, Youland consists of three action-packed games inspired by Old Spice products. Connect your Facebook profile to pixelate you and your friends into good-looking game characters and prepare for the retro-madness that ensues. Become a car, dodge ozone layer blasts while riding a beaver, and climb the ladder of success by beating your bosses with projectile swordfish in this potpourri of personalised gameplay with megabytes of 8-bit art, action and audio.
To capture the bizarre, over-the-top and downright absurd visual world of Old Spice in a videogame, we produced art and assets in a retro-style that made the most of every pixel. Youland draws inspiration from the finest arcade classics as well as more recent lo-fi pixel games. Each game consists of three stages, featuring a crazy range of gameplay, from side-scrolling beat ‘em ups and top-down shooters to platform puzzles and fast-paced racing games.
Youland’s crowning feature is the next-level customisation system we developed to pixelate Facebook profile photos into uncannily realistic avatars. The game crops, rotates and mirrors the original photo to create en-face portraits before applying bespoke pixel filters to achieve the rad retro look. On top of this, the in-game and cutscene assets are tailored to the player’s profile information. All of this makes for a hilariously personalised adventure in which coworkers bore you with your posts, Facebook friends own in-game cafes, and your birth certificate is an obstacle that causes damage.
You Sound Great
Our sound department created a whopping 1,400 sound assets, making Youland one of our most audibly awesome productions yet. With personalised lines from Old Spice all-stars Terry Crews and Isaiah Mustafa and original sounds of people turning into cars, firing skunk-fart guns and getting bitten by sharks, Youland is truly a sound to behold. We also composed distinct music tracks for every stage of the game suiting and embracing the game’s sonic style. This resulted in a radical blend of the best (and worst) of 80s music delivered in all its retro-gaming glory.
- Schapenkamp 2 1211 PA Hilversum The Netherlands
- +31 35 621 21 50
- 42 St John St Clerkenwell London EC1M 4DL UK
- +44 20 7440 3580
- Norrlandsgatan 18 11143 Stockholm Sweden
- +46 8 50 70 35 00
- PO Box 502921 Dubai Media City Building 5 Office 205 Dubai, U.A.E.
- +971 (0) 4 514 9510
- 127 Elizabeth St 10013 NY New York United States of America
- +1 347 767 6929
- 1214 Abbot Kinney Blvd Venice, CA, 90291 United States of America
- +1 907 891 8571
- 156 2nd St 94105 CA San Francisco United States of America
- +1 603 319 1102
- Amsterdam 271 Col. Hipódromo 06170 Cuauhtémoc, Ciudad de México Mexico
- +52 1 (55) 75 83 95 11
- R. Fidalga 162, Vila Madalena 05432-000, São Paulo, SP Brazil
- +55 11 3097 0508
- El Salvador 5137, Palermo C1414BPS Ciudad Autónoma de Buenos Aires Argentina
- +54 11 5368 2189
- 9 Donghu Road, 18th floor Xuhui District 200031 Shanghai China
- +86 15601945025
- 69 Neil Road 088899 Singapore
- +65 64 389 897