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Pharmaton: Kiddi World

VMLY&R

VMLY&R

Pharmaton: Kiddi World

Many children unknowingly suffer from dyslexia, dysgraphia and colour blindness. Using technology to positively impact children’s lives, we produced a diagnosis test disguised as a tablet game offered to schools. Guided by voiceover, children are instructed to play with words, numbers and graphics to save Kiddi World from its villain Gomba.

The game makes use of a smartpen that analyses children’s actions to detect potential learning disabilities. Once finished, a feedback report is provided with possible recommendations for further diagnosis. We were responsible for refining and executing the concept as well as the production of the video case.

Pharmaton: Kiddi World

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