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Adidas: Brazuca

DDB & Tribal Amsterdam

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DDB & Tribal Amsterdam

Adidas - Brazuca

In all its three-dimensional, digital glory, ‘I am Brazuca’ incorporated the lineage of the World Cup competition to tell its own story. Starting with this year’s ball (the Brazuca) as centre-point, the campaign tells the tale of the Brazuca as it relates to six different stages. As you scroll out intuitively, you witness the impact of Brazuca from the game; to the fans in the stadium; to Brazil; to the whole world; to the whole universe, as some clever animation rearranges a deep space scene back into the heart of the football!

Adidas: Brazuca

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