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The Lunchbox Fund: Feedie

Tribal Worldwide

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Tribal Worldwide

The Lunchbox Fund - Feedie

Feedie is the brainchild of The Lunchbox Fund – a non-profit organisation dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa – and Tribal New York. By tapping into existing foodie behaviour and current technology, the popular passion for sharing photos of food could be transformed into the act of sharing actual food with those in need. The idea inspired the famous chef, restaurateur and humanitarian Mario Batali to volunteer as spokesperson, as well as a bevy of top restaurants to partner with the platform for its NYC launch, including Whitehall, Del Posto, Sen and The Spotted Pig.

The Lunchbox Fund: Feedie

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