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Rijksmuseum: Rijks SnapGuide

Maak

Maak

Rijksmuseum: Rijks SnapGuide

For Amsterdam’s Rijksmuseum, we produced a Snapchat-inspired tour guide for high school students. SnapGuide introduces art in an new and personal way, inspired by the quick and informal character of camera apps such as Instagram and Snapchat. The video tours are presented by famous Dutch vloggers, who offer their personal take on artworks from Dutch Golden Age. Each vlog concludes with a challenge in which students have to record a response to the video. The student videos are collected after the museum visit to be discussed in class. With SnapGuide, the Rijksmuseum bridges the seventeenth century with the visual culture of today.

Rijksmuseum: Rijks SnapGuide

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