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LOKA: THE FISH

TBWA, TRAKTOR

TBWA, TRAKTOR

LOKA: THE FISH

In this succulent spot for Loka, a gang of fishermen and women are looking to catch the finest prize the river has to offer: wild pineapple and strawberries. MediaMonks Stockholm was tasked with animating the swimming fruit, basing its movement on real fish. After removing rig and wires from the shots through some clever post, the illusion was complete. A short TVC, but nonetheless sweet.

LOKA: THE FISH

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