Mercedes-AMG: Pro Sense

The Engine Shop

The Engine Shop

Mercedes-AMG: Pro Sense

For the new Mercedes-Benz Stadium, we produced a sensational VR installation that lets visitors experience a high-performance test drive in a Mercedes-AMG GT R. The test drive features Mad Men-superstar Jon Hamm who, quite literally, speeds users through the features of the car. The Pro Sense installation combines real-time VR with high-end video and 4D effects to create one of the most immersive virtual reality experiences to date, with effects you feel, hear and even smell. We designed the experience from beats to bytes to bolts, producing content across four offices and putting everything together on location in Atlanta.

Mercedes-AMG: Pro Sense


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