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NORDICBET: HOCKEY/FOOTBALL

Masscreation, Film de Liberté

Masscreation, Film de Liberté

NORDICBET: HOCKEY/FOOTBALL

Masscreation and our Stockholm squad teamed up to create two striking TVCs for betting company NordicBet. Presented in split-screen, the commercials depict the stark contrast between professional and amateur sports and the fans’ unconditional passion for both. All footage was shot at a single location and showcases ice hockey and football at both professional and amateur levels. The difference between the two levels was made visible completely in post, with some world-class VFX work done by our in-house team. We simulated crowds, extended the set and created digital matte paintings to transform the footage into a cinematic homage to the love of sports.

NORDICBET: HOCKEY/FOOTBALL

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