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Volvo: Winter Saga

New Land

New Land

Volvo: Winter Saga

The final chapter in Volvo’s iconic Made by Sweden series. Produced by New Land and post produced by our Stockholm office, the commercial is a tribute to the Swedish winter, showing the land from its toughest and most beautiful side. The stunning footage was mostly shot on 35mm film by celebrated DOP, Niklas Johansson. The celluloid medium was perfect to capture the realness of Sweden’s spectacular scenery. But Winter Saga also includes a wide range of digital manipulation, from completely reworked shots using matte paintings to enhanced weather conditions with mist, fern frost and snow.

Volvo: Winter Saga

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