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Audi Sport: SuperQ VR

Audi Sport

Audi Sport

Audi Sport: SuperQ VR

SuperQ VR is a virtual rallycross experience taking place inside the Allianz Arena. During a halftime event, famous athletes could race against Rallycross World Champion Mattias Ekström, who’d recorded a benchmark lap on a real circuit. We recreated the circuit in virtual reality and built a driving simulator that allowed the participants to hit the pedal in pursuit of Ekström’s time. 75.000 spectators witnessed the event on a stadium screen on which we showed the real and virtual race side by side. Three-time Le Mans winner Rinaldo Capello called it “outstanding […] the driving experience is really very realistic.”

Audi Sport: SuperQ VR

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