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Samsung: DISCOVR the World

Cheil Germany

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Cheil Germany

Samsung: DISCOVR the World

To launch Samsung’s new platform for VR and 360 video, Cheil created a VR experience that takes viewers on a trip through astounding locations around the world. DISCOVR the World is a collection of stunning scenes that place viewers right at the centre of the visual spectacle. The scenes are tied together by creative transitions that let the experience play out in one seamless take. From the noodle basket of a busy Korean food market to an epic glide over an Icelandic glacier, DISCOVR takes full advantage of VR’s ability to see the world from unique perspectives.

Samsung: DISCOVR the World

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