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Signal: Little Brush Big Brush AR Experience

Unilever

Unilever

Signal: Little Brush Big Brush AR Experience

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, our Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled AR animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows.

Signal: Little Brush Big Brush AR Experience

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