MediaMonks

StartupFest: The Elevator Experience

72andsunny

72andsunny

StartupFest: The Elevator Experience

To showcase Dutch innovation, 72andSunny worked with MediaMonks and director Patrick Louwerse to create the VR Elevator Pitch. This 360 cross-section of the Dutch startup scene takes the form of a literal elevator pitch taking you past three levels of innovation. Spatial audio plays a key role in directing the viewer’s attention from one startup to another. Through painstaking encoding and decoding, the audio naturally points your head in the right direction and changes according to your POV. Add some stitching artistry and anxious render weekends to the mix and you have one of the most immersive pitches (all-)around.

StartupFest: The Elevator Experience

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