UR: Bullying in Virtual Reality

McCann Stockholm

McCann Stockholm

UR: Bullying in Virtual Reality

For the Swedish Educational Broadcasting Company UR, we produced an eye-opening anti-bullying VR experience. Directed by Måns Månsson, the one-shot POV film presents a new and confronting perspective on bullying. Through the Oculus Rift, we take people back to school to experience first-hand what it’s like to be given nasty glares, to be verbally abused and to be intimidated by physical aggression. The emotional impact VR can have can be seen in the film we produced of the experiment, showing how the harsh reality of bullying hits home when people are put into the shoes of the victim.

UR: Bullying in Virtual Reality


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